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 The complexity of mobile browsing services has increased in recent years. More and more handsets have web browsers as a standard feature, and more and more people can access sophisticated services with their phones. At the same time, the concept of a service is widening. There are no longer just separate SMS, MMS and WAP services. Instead, the same service may be offered through SMS, MMS and HTTP, for example. Even a single service transaction may actually utilize multiple delivery channels and can be offered through different payment methods or subscription models. The added complexity of service transactions, together with increasing traffic volumes, has introduced requirements that go beyond the traditional WAP Gateways and HTTP proxies.
Wireless technology and penetration has grown immensely during the past decade. This explosive growth has spawned a lot of interest among the industry leaders, content providers, and mobile phone consumers. With more powerful handsets, the possibilities of what can be done through a mobile device have increased immensely. These possibilities have also led to complexity – like on how to manage mobile content. Many believe mobile content to be the killer application but more importantly those who succeed will be those that have a powerful content management system. A system that is geared to quickly create, aggregate and deploy revenue generating mobile content applications while providing the mobile users with rich, concise and up to date content based on entertainment, information and enterprise running on a variety of networks. Based on the fast pace of mobile content growth, it is clear that this would be the most revenue generating application to outrival all other mobile services.
To address the above challenges, E&S offers a complete Third-Party Lifecycle Management Solution – a core part of the E&S m³P Wireless. The solution provides operators with the capability to manage all types of partners, from content partners to advertising agencies to enterprise customers. The E&S m³P Wireless is designed to meet the evolving requirements of the current and future service environments. With its support for all the relevant WAP and HTTP protocols, the solution integrates smoothly into todays browsing, Download and picture messaging environments. Services with Java downloads, ringtones and multimedia can be offered via uniform delivery architecture.
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| Features |
Third Party Content Providers Management
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Create a wide 3rd party content provider portfolio: attract a large number of partners via a comprehensive web based interface, and manage the entire 3rd party service lifecycle from engagement to launch to termination.
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Define how the 3rd party service revenue is shared and manage agreements also.
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Service Creation and Management
- Complement the operator portal services with direct-to-consumer services by automating content provider engagement and connectivity.
- Open the network and content delivery infrastructure to partners in a strictly controlled manner with built-in contract management framework and policy management.
- Extremely short time-to-market for new services. The solution has workflow tools to provision new services easily.
- Added value to 3rd party content providers. The m³P Wireless solution provides intelligent business logic for delivering all mobile services together with connections to the operator’s capabilities. The content providers can focus on their own content and how to make business with it.
- Low total cost of ownership. As the m³P Wireless supports all SMS, MMS, and WAP Push services in a single platform, the operator or service provider does not need to purchase and maintain multiple solutions to manage different service technologies from several vendors.
- m³P Wireless provides deep adaptability and integration capability to network elements and operative systems, databases, and other application components.
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Content Ingestion
- Empowers users to create and upload content by means of their Internet browsers i.e. the content providers can ingest the content into system using a user friendly web interface.
- Can handle the ingestion of third party content and then support its management and distribution Content can reside either with the mobile operator or the content provider depending on preferred business model. A web based tool allows content providers to develop and test their services in the operator’s environment before submitting for approval.
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Workflow Management
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Provides identification of roles and their association with specific privileges, which could include reading, editing, updating content. Privileged users are responsible for checking, approving or rejecting content that has been forwarded from the Content providers.
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Broadcast SMS
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Enables corporate users to Send, Manage and schedule message broadcasts to multiple recipients. A user friendly web interface enables message composing, recipient selection, scheduling delivery and makes account maintenance effortless.
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Reporting Module
- Provides real-time usage reports and quality statistics for the content providers, with tools for analyzing the profitability of their respective services, allowing them to further improve and target the services. It will add value to content providers. The solution allows the operator to provide third-party content providers with key information about the success of their services.
- A very flexible traffic report shows messages for selectable yearly, monthly, weekly, daily, and hourly increments as well as by company, campaign, and service granularity. These detailed reports are exportable in spreadsheet format to support a wide range of customer support, and marketing analyst data requirements.
- Provides detailed logging and reporting capability for analyzing traffic flow and response time.
- Usage reports enable learning from subscriber behavior. Offer segmented service bundles and execute personalized campaigns.
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| Solution Architecture |
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m³P Wireless handles the end-of-end management for all of the operator’s partners. With the 3rd Party Lifecycle Management Solution, the operator can significantly shorten the time-to-market by allowing partners to provision their own services.
The important capabilities that are not part of the m³P Wireless (such as billing systems) can be easily integrated into the SDP through standard interfaces.
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